Public Relations Campaign Assignment Example | Topics and Well Written Essays - 2000 words

Public Relations Campaign - Assignment Example Our target public in this case is students, adults through teachers and parents. This will enable Sonic Drive-In to realize its target of increasing its market share substantially in the competitive American market (LEtang, 32). In this campaign, Sonic Drive-In has an opportunity to increase market share in the fast food market. In addition, this will make Sonic Drive-In more visible in the market and increase its strength as a household brand name. This will encourage the purchase of products by Sonic Drive-In by the current customers and attract new ones to their product range. It will also show the company is sensitive to matters affecting the community and that it is empathic to the problems its consumers face. It will also boost its prominence around the country hence increasing the company’s chance for future growth (Henslowe, 68). Problems that might be faced during this exercise in order to reach our target public include the following. Firstly, it will be difficult and time consuming in covering schools, in the whole country. This will prove to be an enormous undertaking. It will also be difficult to come up with a schedule that will accommodate all the schools in the country. Finding a schedule that will suit them all will be a big challenge. Since we cannot go school by school, we will have to pick strategic locations for this event that will attract the largest group of our public. This will be a challenge since the success of this campaign relies on numbers. We will have to deliberate carefully to identify the most suitable venues for this event. The main opportunity created in this campaign for Sonic Drive-In will be to increase its share in the fast food market in the United States. It will increase its customer base through its target public. This campaign will also make the brand more attractive to consumers through our efforts in advertisements through the various media campaigns we plan